Hey, You!

This year, I am taking on a client that I’ve been courting for years. I’ve thought so deeply about her business, made so many suggestions about so many elements. Of these ideas, some have been implemented, some not so much. I know her incredibly well, and yet there are, on occasion, times where I am still surprised about her choices. She’s someone who inspires, frustrates, annoys and empowers, and she is me. In 2026, I am taking myself on as a client, holding myself accountable in the same way I hold each of you accountable. I am sending the newsletters, writing the blogs, posting my face, and everything else I have seen work for each of you.

So far, I’ve had 2 really powerful takeaways in the 6 weeks I’ve been treating my business as a client; everyone needs a mirror in their office, and this sh*t works. 

My first lesson was an obvious one. I should have expected it. I was enthusiastically creating a social media calendar for January reflecting a consistent 3-reels-per-week schedule that I know to be most effective for building visibility and maximizing engagement. I color coded the calendar, I made it pretty in Canva, I printed it out, I even resized and printed it in a pocket size, perfect for referencing in my mobile office. I was so excited to post my first reel, film drafts and make this happen. I knew all 12 reels wouldn’t be perfect, but they’d be posted! Until they weren’t. Until I had new client meetings, an upcoming event, a few cool spreadsheet projects came up. The drafts were pushed to a different day, the captions unwritten. As I do with almost all of my clients- I had a monthly meeting to review success, and looked at how many reels I had actually posted. 5. Total. 42% accomplished. 

And there was nothing to do, but look in the literal mirror. I blinked at myself, while the shark-like thoughts in my brain aquarium were swarming, ready to gnash teeth and draw blood, immediately on the defense. When the mirror me blinked back, I realized I needed to explore the situation more thoroughly, and certainly approach with the curiosity of something much more like an octopus, and not with the attack or defend mentality of a predator. My clients know- our meetings are filled with me asking questions, absolutely with an intention to understand. Now it was my turn to be on the other (or both?) sides of the inquiry.  With a deep breath, some freewriting and more actual looking in the mirror, I analyzed my output, and made a plan to do better. I gave myself non-existent but very important brownie points for prioritizing the things that most light me up (client relationships, presence with my family, creative projects, being available for my immediate client needs). I compared my engagement from months where I posted much more vs my 42% completed calendar and saw how big of a deal my misstep actually was (my reach was decreased by 4.2%, and my followers and engagement were flat). More importantly, I was able to honestly determine that a posting schedule that intensive will not be possible for me without delegating, or reformatting my process. It doesn’t mean that it won’t work for anyone, or that this prioritization should be copy-pasted onto your to do list. It does mean, however,  that the structure and goals of my business aren’t best served by this calendar at this time and that knowledge will sculpt my calendars for the foreseeable future. I definitely could have come to this conclusion over time without the mirror, without the meeting, without the metrics. But without the honesty of staring at the Me who has seen all of my actions unfold, I don’t know that I would have been able to take this information with me immediately in a way that would support my business. Thanks to the mirror, it definitely will. 

Aside from seeing the value of being accountable to oneself, I saw the downside of not posting. I saw the value of accountability. I saw the benefits of customizing recommendations to each entrepreneur and her business. In real time, I saw my advice be interpreted, implemented (at least 42% implemented), and the impact of the actions in the moment for my own business, something that I normally see only in hindsight. I also know much more intimately what it feels like to be afraid to look at numbers because I know I didn’t do what I set out to do. 

As a coach, my perspective is built on empathy and understanding, plus a fierce desire to see all of the women entrepreneurs win. It is my goal, that the intensity and passion I have for you  all to succeed translates into relentless support. When I am providing suggestions, and asking about their implementation, it is not with a predators desire to tear things apart, it is with a multi-tentacled curiosity to probe into what will best honor your goals and priorities. 

I am mining for the morsels that show us what will work for you, AND be worth it, and what won’t. The more of this personal treasure we have, the easier it will be to make things happen that will create success, and the only way to mine it is by effort.  But even in 6 weeks of me working with me, I know this sh*t works, and I can’t wait for my next meeting. ;)